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e-Commerce Businesses - TBUSA
Company Name
Takara Bio USA
Location
Mountain View, CA
Date
July 2007 - June 2020
Role
Web Administrator II
Project type
e-Commerce Website with chat integration
Job Description in Detail:
• Built and managed global internet, intranet, and affiliate sites across multiple regions (including North America, EMEA, and APAC), supporting and maintaining over 150,000 web documents worldwide.
• Developed and deployed responsive HTML/CSS email campaigns to support global marketing initiatives.
• Administered CMS platforms (Interwoven TeamSite, Oracle, and Ingeniux) and authored comprehensive work instructions to train US web authors and international distributors on platform best practices.
• Managed third-party vendor relationships with Oracle and Ingeniux development teams to coordinate system enhancements.
• Generated monthly reports for upper management worldwide for content management resources and assets, video analytics, provided recommendations with Google Analytics reports with pages that have high bounce rates and focus on increased Organic traffic, Google Console reports to resolve 404 issues, and integrated SEM updates using Google Synonyms for better search results through the Ingeniux Content Management System.
• Generated and maintained web site content and worked heavily with Marcom to ensure proper attention to details for all ads to remain consistent with the look and feel. Coordinated with Graphic Designers regarding imagery for web pages. Worked in conjunction with Product Managers, Directors, Finance, TechCom, Orders/CSR, Licensing, Business Development, Technical Support Scientists, and QA reps to ensure timely posting of web content and product launches. Revised the web site twice to keep up with new features and the needs of our customers (2007 and in 2019). Developed landing pages using various tools for online advertising using responsive design. Maintained two web sites during the revamp process using two different content management systems (Oracle and Ingeniux).
• Established corporate web quality standards, conducting rigorous cross-browser QA testing and managing CMS upgrades to ensure strict alignment with brand guidelines.
• Optimized technical SEO and site performance by analyzing page load speeds, implementing 301/302 redirects, and managing metadata across CMS and Marketo platforms.
• Developed high-converting Marketo landing pages and integrated Salesforce live chat functionality, directly increasing lead generation for targeted product lines.
• Provided tier-1 web customer support, resolving online purchasing and account issues while routing offline inquiries to appropriate internal business channels.
Takara Bio USA aims to accelerate life science discovery and improve human health by developing high-quality, innovative research tools, reagents, and services. Their primary objectives include advancing single-cell genomics, expanding into spatial biology, and supporting the development of gene and cell therapies.
JOB DESCRIPTION SUMMARY
As a senior web professional, I build and manage global internet, intranet, and affiliate sites across North America, EMEA, and APAC regions, maintaining over 150,000 web documents worldwide. I specialize in administering robust CMS platforms—including Interwoven TeamSite, Oracle, and Ingeniux—and regularly collaborate with cross-functional teams, marketing stakeholders, and external vendors to execute seamless site revamps, high-converting Marketo landing pages, and responsive email campaigns. My approach is deeply data-driven; I leverage Google Analytics and Google Search Console to deliver multi-channel performance reports to executive leadership while actively optimizing technical SEO and resolving sitewide crawl issues. From establishing strict corporate web quality standards through rigorous QA testing to integrating live chat tools like LiveHelpNow feed directly into Salesforce (CRM), I focus on maximizing user engagement, streamlining workflows, and driving organic growth.
